I'm sure that other new business owners will be able to relate when I say that I frequently suffer from overwhelm and the urge to just go and pour a glass of wine at 3pm. It's something that I feel almost every day and I am finding difficult to manage.
But just how can I/we deal with all the information and traffic that comes our way be it through email subscriptions or social media.
We all know that social media can be an excellent way to drive traffic to your website and encourage customers to engage with and get to know you. But have you ever felt that all those posts, tweets and images can just be a little bit too much?
I flippin LOVE social media and have totally thrown myself in at the deep end and, to be fair, have swum pretty well since starting my business and trying to get the word out there. So the traffic that comes from being part of a community isn't what gets me overwhelmed as I love that interaction with customers and potential customers and advocates of my brand. I love the fabulous images that get through on my Instagram feed, the events that get posted on Facebook and products that I've found on Twitter, and I don't want that to end.
What does get me into a tailspin is the amount of information that comes my way that is trying to teach me something. I'm one of those people that is very easy to convince that I might just be missing out on something here and I MUST read that email, sign up to that free course, be a member of this group or that.
I love to learn, always have, but starting my own business has made me paranoid. Paranoid that I'll miss the latest insight or piece of info that will dramatically help me in my business and the way I run it. That I might just miss out on that key piece of PR or exposure for my brand. But is that true? Probably not.
A lot of things I've learnt in the last 6 months since launching my business (is it really 6 months already?!) have been from my own endeavours and hard work, talking to other traders, the amazing people/friends I network with and also my lovely, lovely customers and taking on their feedback. I have also learnt a great deal from experts in my field and other consultants I've worked with and I am extremely grateful for their input which has been amazing.
So how do I learn to stop the panic rising if I actually unsubscribe from that email newsletter that is promising to transform my life and business? Do I really need to read the dozen emails that dropped into my inbox this morning? Hopefully not!
I do pick up snippets of information from some emails but some just seem to be there to give me a line of solidarity and then try and sell me stuff, so in that case I will:
- Review the subscriptions I have as and when I get an email and look at what information I ACTUALLY receive
- Unsubscribe from the emails where I don't perceive any VALUE
- Create files for emails that I find USEFUL and I can then refer back later on
- Keep my goals in mind for each platform and area of my business so I know what I should be reading and equally what I should ignore!
Hopefully, I can start to feel a little more in control rather than my inbox being in control of me!
How do other business owners feel about the information available to them, what resources do you use and find valuable? Do you read a lot or very little preferring to learn for yourself? I'd love to know, so drop me a line!
Until next time, Rachel x